Profumoir
Venenum
A journey into the alchemical and renaissance vibes of Florence, between vanity and mystery.
A tribute to the history, myth and art of Renato Bianco - Caterina de’ Medici’s perfumer- who poisoned and bewitched the Parisian nobility with his own potions.
A precious bottle that recalls the characteristic features of the traditional alchemical ampoules, preserve refined raw materials and harmonious symphonies of olfactory notes.
Composed of seven fragrances, the number that symbolized completeness, “Venenum” is an expression of the dichotomy, which exhorts to be intimate with one's own duality.
«Everything is poison: nothing non-poisonous exists.
Only the dose prevents the poison from taking effect.»
Master Perfumer Sileno Cheloni
A visionary olfactory talent, Sileno Cheloni is an internationally renowned Tuscan Master Perfumer, who works like an alchemist from another era.