Towards the essence, through the celebration of history and nature
Profumoir is an olfactory library located in the heart of Florence, an experiential atelier that offers an approach to perfumery focused on personalization.
The inspiration comes from the timeless breakthrough introduced in perfumery by Florentine Renaissance: the celebration of nature, the enhancement of raw materials, the alchemical research, the iconographic expression and the high artistic craftsmanship.
Closely related to the relationship between man and nature and to the power of plants, the main desire is to pay homage to the uniqueness of each olfactory note, with the mission of honoring the singularity of every perfume.
From this perspective, the means is to work to deconstruct the classic concept of fragrance, reaching the pure and undivided core of raw materials.
The value of experience as a gateway to one’s own expression
Embracing the concept of personal fragrance, Profumoir is a place where to experiment with perfumes on the skin, in search of one's own expression.
Through the meaningful guidance of Master Perfumer Sileno Cheloni -a nose devoted to a careful research of the most refined raw materials, collected during his trips around the world- each essence becomes a crucial element in the composition and discovery process.
From the possibility of creating tailor-made perfumes, to workshops and incense ceremonies, the value that lies in experience is celebrated day by day, through a meaningful journey of knowledge of the art of perfume and its origins.
