Essential and enlightening, our sense of smell is known to connect directly with the areas of the brain dedicated to memory and emotions. Thus, perfumery differs from almost any other art form, naturally operating on a deeper level.
Profumoir works on this instinctive and experimental level.
Olfactory Renaissance: Perfumoir and the Essences of the Florentine Tradition
Nestled in the Florentine setting of San Niccolò district, a few steps from Piazzale Michelangelo and the Rose Garden, Profumoir’s laboratory recalls the artistic heritage infused in the city. Within the walls of this place, one can sense the ode to Florentine symbolism, to artisan skills and to the eternal language of the Renaissance, as it lives and resonates.
Driven by the desire to celebrate the alchemical soul of Florence and the artistic expression of high perfumery, Profumoir aims to restore the meaningful value of each raw material. By following extraction techniques that encompass tradition and innovation, and enriching it through layering, Profumoir brings the possibilities of customization to the fore.
A journey among Notes and Emotions: the Experiential Perfumery in Florence
Here, experience becomes crucial through products, immersive multisensory events and interactive education based on personal experimentation.
Thanks to an olfactory library in continuous development, and an Olfactory Organ that guarantees exclusive access to 198 notes carefully selected by Master Perfumer Sileno Cheloni, Profumoir lives perfumery with a pioneering spirit.
A true multi-sensory invitation to embrace your instincts and innate creativity, by surrendering to the language of raw materials. An encouragement to learn the basics of extraction and to discover the olfactory families and their interaction with the chemistry of one's own skin, to create one of a kind synergies.
The Art of Layering
Through the art of layering, customers gradually layers and transforms their favorite notes into new fragrances, blending complementary or contrasting essences.
The layering process in fact allows you to vary your reference tones, translating the mood or atmosphere of any given moment into an intimate, personal and extraordinary product.
An authentic celebration of the cathartic value of perfumery.
